True story: In high school, I was voted “Most Likely to Become President.“作为军人家庭的一员, this plan made total sense to me — until I arrived at college in Washington D.C. 意识到我对D并不感兴趣.C. 场景.“所以，我需要重新考虑我的计划. I did like business classes, however, so I changed my major. 我考虑了企业财务的每一个领域, 市场营销, management — and landed on accounting because it encompassed all of those things and more.
现在, 在我们开始应对COVID-19的新常态之际, 我知道我的选择比以往任何时候都更重要. 会计是商业的核心. 这是我们设想新事业的起点. 这是我们在业务成长和发展过程中所遵循的地图. And it’s the guide to resilience for overcoming unexpected financial events. 作为会计, we understand that businesses rely on us to serve as trusted advisers every step of the way.
And as businesses and clients look for a way forward in our new normal, we are needed now more than ever for our insight and leadership. 尽管这项任务看起来很艰巨, I also see opportunity for the profession as we lift up our organizations and clients.
我认为我们是这样做的:
在我们彼此的联系中寻找力量
At Deloitte and through my time volunteering with the 188bet亚洲真人体育下载, I have grown my professional network and met new clients, 同事和导师. I have learned what I needed to know to thrive as an accountant and how to use this knowledge to serve my clients with distinction. I have been able to help shape the future of the profession through volunteer service. 一路走来，我结交了很多好朋友.
Our current environment has only reinforced our need for deep connections — and it has given us new ways of creating those. 通过技术, we are meeting up for virtual happy hours and game nights with family and friends. Many of us are connecting with clients in new ways, too.
我希望我们能考虑一下, 虽然, that maybe these are ways we should have been connecting with clients sooner. Perhaps we have not pushed the need for digital transformation and connection hard enough in the past, because it’s now impossible to deny that going digital is vital.
继续我们的发展, we must reimagine how we connect with clients and what our value is for a changing marketplace.
抓住机会，做出急需的改变
Much of what lies ahead for us depends on our ability to interpret trends, 了解业务并给出明智的建议. 作为会计, 我们看到了商业的大局, 这使我们能够帮助识别和减轻风险. 风险自负, this means both responding to today’s immediate needs and reimagining our role in the future.
我们正在这样做.
As a profession, we have grown our role in system controls by expanding tools like the SOC服务套件 to include SOC for Cybersecurity and SOC for Supply Chain. 我们正在改变我们的方式 审计 as we move to remote 审计ing amid COVID-19 travel restrictions.
We’ve also evolved our services in sustainability reporting and assurance in recent years. Consumers are even more interested in transparency and accountability in organizations. 综合报告 is the perfect way to show transparency while highlighting intangible value.
2019冠状病毒病爆发后， 爱德曼信托晴雨表报道 that low trust is driving the need for sources of credible information. 在商业领域，我们就是那个源头. We bring trust to information through our assurance services. Many of us are trusted advisers for our clients and our organizations, and they expect us to bring insights and help solve problems. Take stock of your communications with clients and determine if you need to change the amount and quality of information and interactions. Our clients and organizations are counting on us to lead conversations.
为了繁荣而进化
To truly thrive, 虽然, we must each take responsibility for our own evolution. We must grow our skillsets and our practices to meet new marketplace needs.
We are seeing more tax practitioners growing their 个人理财规划 practices, 管理会计师正在发展他们的数字化, 商业和领导技能. The need for trust in the marketplace provides opportunities to go beyond assurance of financial information.
我们还必须重新思考如何看待增长. “Growth” today isn’t just about getting up to the next rung on a ladder. It’s about crossing over to all new ladders — creating a new path for ourselves that may look different from every other professional around us. It means remaining flexible and ready in a world that changes at an increasingly fast pace.
这个职业也在不断发展. 例如，通过 188bet亚洲真人体育下载网址进化, the 188bet亚洲真人体育下载 is embarking on an amazing journey to rethink and enhance what it means to be a CPA. We are hopeful that NASBA will adopt this recommendation, 这样，我们的职业才能在新常态下茁壮成长.
当然, the 188bet亚洲真人体育下载 is here to help you along every step of the way, with learning and resources on everything from remote 审计ing and 审计数据分析, to 退休计划 业务连续性. With today’s pandemic, one of the most popular resources, 冠状病毒(COVID-19)审计和会计中心, offers relevant tools and learning for planning a remote 审计, 风险评估和应对, 通讯及报告, 职业道德.
我们的客户一直对 个人理财规划, 现在随着最近市场的下跌, they are even more concerned about preserving a stable retirement fund. We know business continuity is even more important during times of crisis, 在美国注册188bet亚洲真人体育下载, 我们创造了像本文这样有用的文章, 2019冠状病毒病期间实现业务连续性的五个步骤. And for those of you who want to move up to the next level, consider earning the 特许全球管理会计师 (西格玛)有限认证.
I’m excited about the future of the profession because I know that, 尽管大流行造成了重大破坏, 我们会计人员将是复苏的关键. 在你们展望新常态的时候, 知道美国注册188bet亚洲真人体育下载和协会与你同在, 一直帮你.